It’s been a while since the sharp-witted Jay McCarroll was dubbed “the next great American designer” on season one of reality TV’s “Project Runway” and he’s anxious to finally show his first line of clothing.  The feature documentary “Eleven Minutes” chronicles his year-long journey preparing his first independent runway show for New York’s Fashion Week in Bryant Park and the subsequent selling of his line to stores.  The result is an in-depth, painfully raw and humorous exploration of the creative process and the constant balancing of commerce with art, fame with talent and reality TV with actual reality.

In 2006 Michael Selditch and Rob Tate made a one-off TV special on Jay McCarroll for Bravo called “Project Jay.” “Eleven Minutes” picks up where that story ends.

The goal of this new documentary was to drop the pretenses of reality TV and focus on the work—the daily trials of designing a line of clothing, putting together a fashion show and selling the line to stores. All this is told in strict verité through the eyes of the articulate and entertaining Jay McCarroll, whose experience exposes us not only to the inner workings of the fashion industry and his love/hate relationship to it, but the creative process in general. The result is a down-and-dirty “Unzipped” with more work and less glamour.





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