It’s been a while since the sharp-witted Jay McCarroll was dubbed “the
next great American designer” on season one of reality TV’s “Project
Runway” and he’s anxious to finally show his first line of clothing.
The feature documentary “Eleven Minutes” chronicles his year-long
journey preparing his first independent runway show for New York’s
Fashion Week in Bryant Park and the subsequent selling of his line to
stores. The result is an in-depth, painfully raw and humorous
exploration of the creative process and the constant balancing of
commerce with art, fame with talent and reality TV with actual reality.
In 2006 Michael Selditch and Rob Tate made a one-off TV special on Jay
McCarroll for Bravo called “Project Jay.” “Eleven Minutes” picks up
where that story ends.
The goal of this new
documentary was to drop the pretenses of reality TV and focus on the
work—the daily trials of designing a line of clothing, putting together
a fashion show and selling the line to stores. All this is told in
strict verité through the eyes of the articulate and entertaining Jay
McCarroll, whose experience exposes us not only to the inner workings
of the fashion industry and his love/hate relationship to it, but the
creative process in general. The result is a down-and-dirty “Unzipped”
with more work and less glamour.